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Week Two
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Recruitment
screening questionnaire is developed and provided to the client for concurrence. This provides
the information we would use to find the types of people who are
desired in the research.
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Moderator
drafts a discussion guide.
Often, this will require a meeting or phone conversation with
the client. This guide outlines all topics to be covered in the
research and the timing associated with each.
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Recruitment
begins
Weeks
Three and Four
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Research is
conducted.
In almost every situation there are two or three focus groups
conducted in each market, with the sessions normally occurring
at 6 & 8pm and lasting for one hour and forty-five minutes. In
the case of triads or one-on-one's the sessions normally will
last about one hour and 3 to 5 would be held each day.
Within
Five Working Days of the Last Group -
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The Final
Report is delivered.
This contains the summary of the key findings from the research
as well as the moderator's conclusions and recommendations
HSM 450 Lecture Notes Dr. Eric Williams
Definition of a focus group |
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